Fontainburg carefully designed and executed a comprehensive market survey focusing on the key geographical areas in China. This survey covered areas such as brand awareness, product preferences, and brand image. The results revealed strengths and weaknesses in the brand's product lines as well as a change in consumer taste which had not been addressed by the brand's product offerings.

In addition, the impacts of China's entry into WTO on the luxury consumer goods industry were thoroughly researched. Analysis showed that changes to the brand's China's business model were necessary in order to take advantage of the new rules in the industry and realize the full growth potential in the Chinese market.

Fontainburg developed a three-year comprehensive strategic plan including financial targets, product strategy, brand positioning, strategic alliances and partnerships, and risk factor analysis. After being presented to the client's board of directors, top level executives, as well as its Asian Headquarters, the plan was accepted and is being implemented.