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Successful Cases |
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China Investment & Acquisition Strategy
for the
Cold Chain Industry |
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Fontainburg Role: Investment Advisor |
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Case Background |
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The client was one of the largest food groups in the Middle East with a focus on its local market. Seeking to diversify its operations, the client wished to examine potential opportunities in the Chinese market. |
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Client's Requirements |
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The client intended to invest in the cold chain industry in Shanghai, and as such asked Fontainburg to conduct market research in this industry with focus on the cold storage market. According to the findings, Fontainburg was to advise on the appropriate investment strategy to gain exposure to the Chinese markets. |
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Approach and Key Issues Identified |
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By conducted an extensive research on the prevailing market conditions and main drivers in the refrigerated foods and cold chain industries with particular focus on the cold storage market in Shanghai. Analysis showed changes in consumer lifestyle, regulatory environment, and government encouragement to invest in certain sectors of the industry. |
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Fontainburg Solutions |
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Based on the information and data collected, Fontainburg prepared a detailed market and industry analysis. Based on this analysis Fontainburg prepared an innovative investment strategy including investment opportunities, business model, target clients, market positioning, and entry strategy. This strategy would enable the client to build a market-leading position in the cold chain industry in China.
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